Each row on the chart represents one product reviewed, with the Most Recent product reviewed on top.
Clicking on the name of the product will take you to a full review of it, however the best stuff is right there, shown with those colored bars in the middle of the page.
Each of the four bars under the "Component Rankings" column represents an area of necessity that any product would need to become a complete money-making system on it's own.
The better a product represents each of the four areas; Technicals, Content, Monetization, and Traffic, the longer the bar for it is displayed here.
To finally make real, easy, and acheivable money online, this is the MOST important indicator you could ever have. It tells you what this product has that you need... And what it lacks that you would need to obtain elsewhere.
Lastly, the "Overall Score" is NOT a sum of component rankings, but simply my ranking, on a scale of 1 to 100 on how great this product is at what it claims to do.
If a product is marketed as a way to get traffic to your site, but isn't as good at traffic generation as it is at content generation, then it's score could be quite low.
On the other hand, if a product does nothing at all but build a website for you, but does that task better than any other tool I've ever seen, it could have a score of 100 even though the other three categories are not represented at all.
Naturally, it will be hardest for the "Complete systems" to rank highest, because they are being judged for all four at the same time.